Client
Freshly
Challenge
Freshly, an emerging brand in the natural cosmetics sector, needed to strengthen its digital identity and establish a coherent and engaging communication strategy across all its channels.
The challenge was to create a brand ecosystem that authentically connected with its community, leveraging email marketing as a loyalty channel, optimizing its web presence, and conveying its values in a creative and distinctive way.
Solution
A comprehensive strategy was designed that included:
- Email Marketing & CRM: Strategic proposal for newsletters with segmentation, automation, and a visual narrative consistent with Freshly’s identity.
- Web layout: Development and adaptation of pages and landing pages with a user-centered design focused on conversion.
- Graphic design & Branding: Creation of visual assets and reinforcement of brand identity to ensure consistency across all touchpoints.
- Creative production: Design of animated GIFs for newsletters, enhancing interaction and adding dynamism to digital communication.