Activo Pro

Client

Activo Pro – Josef Ajram

Challenge

Activo Pro, led by Josef Ajram, combines functional training, health, and high-level sports performance. The challenge was to develop a solid and coherent brand identity that reflected the energy, discipline, and professionalism of the methodology, while also creating a clear and engaging digital platform to connect with athletes, clients, and the fitness community.

Solution

At Creaftmedia, we designed and executed a comprehensive project that covered all brand touchpoints:

• Branding and visual identity: Logo design, color palette, typography, and tone of voice, conveying professionalism, dynamism, and approachability.
• Web design and UX/UI: Development of a responsive, user-centered website that showcases services, training programs, and content in a clear and attractive way.
• Visual and multimedia content: Production of photos, videos, and graphic materials that reflect the training experience and Activo Pro’s philosophy.
• Digital communication: Social media management and content marketing strategies to strengthen online presence and engagement with the sports community.