How to choose between a marketing agency, a freelancer or a hybrid?

Choosing the right team to take your marketing to the next level can be quite a challenge. In today’s market you have three main options: hiring a traditional marketing agency, a specialized freelancer or a hybrid model that combines the best of both worlds. But which is the ideal option for your business? In this article we help you understand the differences and explain why at CreaftMedia we are the hybrid you need.

Traditional Marketing Agency vs. Freelancer: Pros and Cons

Traditional Marketing Agency

Advantages:

• Multidisciplinary team with experts in different areas.
• Structured processes and experience in large projects.
• Advanced resources and tools.

Disadvantages:

• Generally higher costs.
• Less flexibility for small projects or quick changes.
• Sometimes less personalized attention.

Freelancer

Advantages:

• More accessible cost and greater flexibility.
• Direct attention and fast communication.
• Ideal for specific or very focused projects.

Disadvantages:

• Limited capacities and experience in several disciplines.
• Greater risk in terms of continuity and availability.
• May lack standardized processes.

What Is a Hybrid Model and Why Choose It?

A hybrid model combines the best of both worlds: the flexibility and personalized attention of a freelancer with the experience and resources of an agency.

At CreaftMedia we offer you a small but very capable team that adapts to your needs, giving you:

• Personalized and scalable strategies.
• Close communication and continuous attention.
• Professional tools and processes.
• Better value for money.

Why Choose CreaftMedia as Your Hybrid Agency?

• Multidisciplinary experience: We are a small team with great capacities in digital marketing, design, copywriting and more.
• Adaptability: We adjust to your rhythm and objectives, without rigidity.
• Personalized attention: Every client is unique and we treat them that way.
• Commitment to results: We don’t just deliver projects; we seek your real growth.

Choosing between an agency, a freelancer or a hybrid depends on your needs, budget and expectations. However, a hybrid model like the one we offer at CreaftMedia can give you the best of both worlds, with flexibility, experience and personalized attention.