Seeway

Client

Seeway – LCI Barcelona

Challenge

Seeway, a school specialized in creative education and part of the international LCI Education group, needed to strengthen its digital strategy to attract new students, consolidate its positioning in the educational sector, and improve online visibility before a highly competitive national and international audience.

Solution

At Creaftmedia, we drove a comprehensive digital transformation, combining multichannel marketing, strategic communication, and technological optimization:

• Digital strategy and institutional communication: Definition of a clear roadmap to position Seeway as a benchmark in creative education.
• Multichannel digital marketing: SEO, SEM, and Paid Media campaigns, segmented by programs and student profiles.
• Social media and multimedia content management: Production and coordination of graphic, photographic, and audiovisual content to strengthen brand identity and foster engagement.
• Web optimization and user experience (UX): Structural improvements for SEO, navigation, and accessibility optimization.
• Email marketing and automation: Acquisition and loyalty flows through CRM, automations, and advanced analytics.
• Academic events and in-person promotion: Planning and communication of open days, conferences, and institutional activities.
• Institutional digital presence: Optimization of profiles such as Google My Business to expand local and international visibility.