Curler

Client

Curler

Challenge

Curler was introduced as an innovative premium at-home beauty, wellness, and fitness services app, connecting users with professionals in hairstyling, aesthetics, yoga, massages, and more. The challenge was to create and launch a brand from scratch, build its entire digital ecosystem, and strategically position it in a competitive and growing market.

Solution

At Creaftmedia, we led the comprehensive development of the brand and its digital strategy, acting as a 360° partner from conceptualization to daily operational execution:

• Branding and visual identity: Naming, logo, graphic universe, tone of voice, iconography system, and style guides, reflecting elegance, trust, and accessibility.
• App design and user interface (UI/UX): Optimized visual and functional mobile experience with clear navigation and aesthetic coherence.
• Digital marketing strategy: Paid Media, SEO, SEM, Google Ads, and Social Ads campaigns focused on acquisition, retention, and user growth.
• Social media and content management: Art direction, graphic design, audiovisual production, and content strategy aimed at awareness and conversion.
• Email marketing and CRM: Automated flows for onboarding, activation, retention, and re-engagement, managed through an integrated CRM.
• Web strategy and SEO: Development of a commercial website optimized for local SEO, Google My Business, and content strategies.
• Event production and activations: Organization of launch events and collaborations with influencers to generate brand awareness and attract initial users.
• Data management and analytics: Monitoring of campaigns, website, app, social media, and CRM with monthly reporting and optimization proposals.
• Full project management: Coordination of the internal team and external providers to ensure effective execution across all channels.