Client
Drawjamming
Challenge
Build the brand from scratch, creating a solid visual identity and digital strategy that captured the ephemeral nature of graphic improvisation, attracted a creative community, and positioned the event within the cultural scene.
Solution
A comprehensive approach was developed that included:
- Branding: Naming, logo, tone of voice, and visual guidelines aligned with the collaborative and experimental essence.
- Experience design: Welcome materials and visual guides to encourage coherent improvisation.
- Visual communication: Color systems and grids that balance creative freedom with structure.
- Multimedia documentation: Photography and editorial video capturing the process and outcomes.
- Web: Responsive and visually engaging website serving as a digital archive and project platform.
- Social media: Content and strategy for Instagram and other channels, focused on community engagement and organic reach.