elevenapp

Client

Elevenapp

Challenge

Create a brand identity for a mobile app dedicated to meditation and holistic self-care. The challenge was to convey serenity and spiritual connection, integrating references to diverse philosophical traditions while maintaining the clarity and modernity necessary to position itself in the digital wellness market.

Solution

A comprehensive approach was developed that included:

• Branding: Logo design and visual universe based on the four elements (water, air, earth, and fire) as universal symbols of balance and harmony.
• Graphic environments: Application of the identity across interfaces and digital materials, ensuring aesthetic coherence and functionality.
• Printed materials: Design of presentations and resources for investors, conveying solidity and professionalism.
• Social media: Creation of visual and narrative content to connect with the user community and strengthen the app’s positioning in the digital wellness sector.