Client
EasyGlam
Challenge
Launch an at-home hair and beauty services app in a highly competitive market. The project started from scratch, with no visual identity, communication strategy, or digital presence. The challenge was to build a solid, trustworthy, and attractive brand capable of appealing to both users and industry professionals.
Solution
- At Creaftmedia, we acted as an external CMO, leading the brand creation and the full development of its digital ecosystem:
- Brand identity: Naming, logo, visual line, and communication tone with a modern and approachable focus.
- 360° marketing strategy: Comprehensive plan for branding, positioning, and growth across digital channels.
- Paid Media and SEM: Meta Ads and Google Ads campaigns focused on acquisition, conversion, and geolocation.
- Digital content and communication: Social media management, email marketing, blog, promotional videos, and visual resources.
- Web and e-commerce strategy: Supervision of landing page development and UX/UI experience for both clients and professionals.
- Automation and CRM: Automated onboarding, retention, and loyalty campaigns.
- SEO and local visibility: On-page optimization and management of profiles like Google My Business.
- Events and activations: Brand actions in key local markets to generate downloads and initial trust.