Client
Zapper app
Challenge
Zapper, an innovative platform in the mobile digital payments sector, was looking for a comprehensive strategy to unify its digital presence, strengthen brand recognition, and optimize its user acquisition and retention channels.
The challenge included coordinating multiple areas of digital marketing, optimizing its web ecosystem, generating high-value content, and accurately measuring the performance of each action to drive sustainable growth.
Solution
A 360º strategy that covered:
- Marketing and Social Media: Planning and managing social media with an editorial calendar, creation of visual, graphic, and animated content, and a narrative aligned with brand identity.
- Web management and digital strategy: Website optimization, user experience improvements, and strategic updates to boost conversions.
- Paid Media & Ads: Targeted campaigns on Google Ads, Social Ads, and other platforms, with continuous optimization to maximize ROI.
- SEO & SEM: Organic positioning and paid search strategies to increase visibility and qualified traffic.
- Email Marketing & CRM: Design and delivery of automated, personalized newsletters with intelligent segmentation and tracking of key metrics.
- Production and design: Creation of graphic and audiovisual material for campaigns, events, and corporate communications.
- Analytics & Data: Implementation of advanced KPI tracking (reach, engagement, CTR, leads, conversion) with detailed reports and monthly improvement proposals.
- Event management and brand projection: Coordination of onsite and digital actions to connect with key audiences.
- Growth & Project Management: Comprehensive project supervision to ensure consistency, efficiency, and measurable results.