Disseny Hub Barcelona

Client

Disseny Hub Barcelona (DHub)

Challenge

Disseny Hub Barcelona (DHub), a public reference space in design, architecture, innovation, and visual culture, required a more cohesive and effective digital strategy to communicate its cultural programming, promote its activities, and strengthen its positioning as a creative hub in Barcelona and internationally.

The challenge included not only content creation but also continuous evaluation of the impact of its digital actions, aiming to optimize institutional communication and reach new audiences.

Solution

• Social media management: Editorial strategy, visual, graphic, and animated content, coherent narrative.
• Email marketing and newsletters: Segmented campaigns, automation, and optimization.
• Video production and editing: Promotional pieces, interviews, and documentary content.
• Graphic design and visual identity: Adapted to social media, screens, and institutional materials.
• Content writing: Press releases, social media texts, and newsletters with a clear and institutional tone.
• Data analysis and reporting: KPIs (reach, interactions, clicks, open rates, conversions) with monthly reports and continuous improvements.