Client
Brooklyn Sushi
Challenge
Brooklyn Sushi emerged as a contemporary Japanese restaurant concept with an urban spirit, creative fusion, and a distinctive gastronomic proposition. The challenge was to develop the brand identity from scratch, define a global communication and marketing strategy, and effectively position it in both physical and digital environments.
Solution
At Creaftmedia, we led the complete launch of Brooklyn Sushi, addressing each stage of the project with strategic vision, aesthetic sensitivity, and a commercial approach:
- Brand identity creation: Naming, logo, color palette, typography, tone of voice, and graphic applications, reflecting the fusion of Japanese tradition and New York urban aesthetics.
- 360° marketing and communication strategy: Comprehensive plan with teaser campaigns, launch actions, institutional communication, and digital content.
- Web design and development: Responsive website with UX/UI focus, SEO optimization, and analytics and conversion tools.
- Social media and digital content management: Content strategy for Instagram, Facebook, and TikTok, including food photography, dynamic videos, and visual storytelling.
- Email marketing and CRM: Newsletters and automations for loyalty, promotions, and special activations.
- Public relations and press releases: Communications to gastronomy and lifestyle media, influencer collaborations, and local and specialized media coverage.
- Printed and promotional materials design: Menus, packaging, signage, and event materials, ensuring visual consistency across all brand touchpoints.