Client
Fútbol Club Barcelona
Challenge
FC Barcelona needed to optimize its email marketing channel to improve communication with its global community of fans, increase open and click-through rates in campaigns, and ensure a visual experience consistent with the brand in every send. Additionally, they required a comprehensive solution covering everything from design to performance measurement.
Solution
At Creaftmedia, we developed a complete email marketing strategy, covering every stage of the process:
- Strategy and planning
We designed an email communication plan aligned with the club’s objectives, segmenting audiences and defining content types by user profile. - Newsletter design
We created visually appealing designs adapted to FC Barcelona’s identity, optimized for proper display across all devices and email clients. - Layout and sending
We handled the technical HTML responsive layout for each newsletter, ensuring full compatibility, and managed sends according to the established strategic calendar. - Analysis and reporting
We produced detailed analytical reports to measure the performance of each campaign: open rates, clicks, bounces, behavior-based segmentation, among others. This data enabled optimization of future campaigns.