Client
ShakShop
Challenge
ShakShop, a virtual store for promotional materials, sought to build its brand identity from scratch.
The challenge was to create a solid and distinctive concept that conveyed creativity and practicality, developing a visual universe capable of supporting both the initial launch and its future projection.
Solution
The project was approached comprehensively, including:
- Naming & Concept: Creation of the brand name with a prêt-à-porter approach, versatile and easy to remember.
- Brand identity: Development of the visual identity with clear guidelines for application across different media.
- Promotional materials: Design of graphic pieces and communication elements to support the launch phase and strengthen brand recognition.